ABOSHAMAH

I started Gamesbandy as a side hustle during the Covid quarantine, but as it grew organically, I decided to transform it from a simple gaming store to a peer-to-peer marketplace.

Responsibilities:

• Managed marketing activities, including social media design, community engagement, partnerships, and outreach.
• Established, managed, and optimized web servers.
• Created, managed, and optimized web pages using WordPress and other tools.
• Managed development activities.
• Hired new talent to help with growth, marketing, customer support, and vendor onboarding.

Achievements:

• Launched the marketplace in three days using a Whitelabel solution.
• Onboarded 20 sellers organically within the first month.
• Reached $1000 in sales in three weeks.
• Spent $0 on marketing for the first six months.
• Reached $100K in GMV within 14 months.
• Joined a well-known startup accelerator and raised a small round of funding. More Details here.
• Launched an organic PR campaign and featured in many startup magazines.
• Featured twice on Bloomberg TV as the second-funded gaming startup in the MENA region. TV Interview Video.

A cybersecurity startup offers a testing service for bot developers.

The Challenge:

My task involved significantly growing the volume of tests conducted while aligning with the company’s culture, which prioritized targeted growth over viral strategies such as advertisements, social media, and content marketing. Additionally, I personally faced the challenge of navigating a new industry and acquiring enough knowledge about it.

The Outcome:

After dedicating two months to generating ideas, conducting researches, and trying to gain a deeper understanding of the target audience, I discovered that developers found the product great compared to competitors but slower in mass testing. So I collaborated with the DevOps specialist to plan servers restructure. Following the implementation of these changes, our test numbers began to double daily without any formal announcements, ultimately growing by 800% within four months.

A B2B SaaS startup accelerator (Large scale coaching program) hired me to increase the offering value for startups and convert more startups to join their program.

Activities:

• Conducted research to learn about their current and previous offerings, as well as how they acquire new clients/startups.
• Proposed an arrangement that would allow them to offer startups joining their program a total of $500K in perks and discounts with tools including AWS, Hubspot, Notion, Stripe, and more.
• Built a process that enables them to collect financial data like sales and revenues from their startups to continue improving their offering.

Achievements:

• Successfully increased the offering value by 400% for startups and improved their chances of joining the program.
• Attracted new startups to the accelerator program.
• Enabled the accelerator to collect valuable financial data from their startups to improve their offering further.